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    Full circle

    we want lighter wheels > carbon is lighter than aluminum > carbon wheels become fashionable > braking sucks on carbon wheels > braking will always suck on carbon wheels > we want better brakes > disc brakes become fashionable on cross bikes > hey we want disc brakes on road bikes > we want lighter disc brakes > hey I know let’s make carbon ceramic discs > instant erection

    — 1 year ago with 8 notes
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